Why do our customers love our software?

I have been as every year attending the Sage Summit event. This event is dedicated to Sage products, and customers as well as resellers are all present together to have news from Sage, training sessions on the products, exchanges sessions (Sage Village), insights of the future products and of course fun.

The last session I have attended was a very interesting one. It was the customer advisory group for our product, and this is an exchange session where some of our customers explain how Sage ERP X3 helps them to grow their activities, to streamline their operations.

The customers that were present are all holding very different activities : manufacturing, chemical industry, food, services...

But what is really remarkable is that the reasons our customers love our ERP are all different. I heard many reasons that have been given, related to many features, tools and components included in our ERP. The reasons I heard were the following:
- upstream and downstream traceability especially critical for food industry
- financial data extractor
- multi-legislation capabilities
- powerful workflow engine
- easiness of personalization
- after-sales and related maintenance functions
- integrated configurator engine
... and I've heard dozens of other reasons.

Sometimes, functions that seem to be minor for some users are critical for others, and this makes the difficulty of our job: build the best in class ERP, able to deliver all the functions our customer need, while keeping it simple to use and to set up. If you consider the different needs our users may have, and the various tools you have to provide for this, keeping the software easy to set up is probably one of the most difficult tasks we have. But we still continue to make progress on this.